About me

Hi, I'm Dave.

I founded Data 7 Consultancy in 1993 from my home in the heart of the UK, where I still work today, driven by a simple goal: to make embroidery software and designs more accessible and affordable for a wider range of users. My first creation was an embroidery file format converter, designed to help users navigate and translate machine-specific designs with ease.

Since then, I've continued to evolve and expand the software, building precision tools for punching, editing, and monogramming. As a one-person operation, every feature reflects my commitment to usability, quality, affordability and the needs of both professionals and home embroidery enthusiasts.

Most recently, I developed ICE, an affordable tool designed to convert images into embroidery designs quickly and effortlessly, bringing creativity within reach for everyone. Data 7 Consultancy continues to shape the embroidery software landscape, one stitch at a time.

Thank you for supporting Data 7, and me.

If you have any questions about our embroidery apps, please don't hesitate to ask by using either the Contacts Us page or by email!